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Home > Blog  > Beyond Beautiful: Dianna Dapkins from Pure Pro

dianna-dapkinsDianna Dapkins is the creator and president of Pure Pro high quality massage products. Healwell uses Pure Pro’s Hypoallergenic Massage Lotion for all of our Oncology Massage classes and hands-on clinics. For years Dianna has been generously donating this lotion to our students. We asked her to tell us a little bit about how Healwell’s mission aligns with Pure Pro’s and why she chooses to support Healwell with the gift of her products and friendship. Here’s what she has to say:

When I was in massage school in Cambridge 26 years ago we were told never to touch a person with cancer. Just don’t. So we didn’t dare.

So much has changed and Healwell is at the forefront of making these changes working with Oncology Massage for children and adults. This means a lot to me because although I ended up creating Pure Pro and manufacturing arnica, creams and lotions for other MTs with sensitive skin, I will always be a bodyworker first. Medical massage is my passion. I want people to fully experience so much of what we KNOW massage can do.

Seth Godin writes a fantastic business and marketing blog and I was surprised by the title of this post when I came across it last week. He wrote:

“In Search Of Palliatives
A palliative is a treatment that soothes even if it can’t cure the illness.
By all means, whenever you can, fix the problem, go to the root cause, come up with a better design…
But when you can’t (and that’s most of the time, because the straightforward problems have already been solved), the effort you put into providing a palliative will not go unnoticed or unappreciated.”

So even the “business” world is waking up to the beauty of what we do. And to me, Oncology Massage is beyond beautiful.

Everyday Healwell is getting this work out there into therapists’ hands and soothing patients. I am honored to partner with them to provide our massage lotion to their students while they learn new techniques. Healwell is transforming the medical system by saying “Yes, we can touch a person with cancer. Yes, we can touch any person with chronic illness or complex medical needs.” And showing them how. Even better!



Founded in 1992, Pure Pro has distinguished itself by adhering to values of quality, purity, efficacy, and education. Each Pure Pro product is the result of Dianna’s own hands-on experience combined with feedback from thousands of massage professionals. Learn more at